The house voice, in print.

On the ten-thousand-word sales page — and why we refused to write one.

A note on respect: when a product page runs longer than the product itself, the product is the page. A short argument against "value stacking," fake urgency, and other inherited crimes of the creator-economy era.

Designing a book cover when the book is a web page.

Three-dimensional mockups, editorial imprint marks, and the problem with AI-generated cover art. A practical note on the specific kinds of careful we want our book objects to look like.

A small press, on purpose.

Why skipdfluff will stay small, why that isn't a retreat, and what the A24 model actually means here. An introduction, for the record.